WEBSITE VISITORS

We use Google Analytics (GA) to track site user interaction.  We have GA code installed on our site which creates one or more text files on your computer (called a “cookie”). The cookies contain an ID number which is used to uniquely identify your browser and track each site you visit that has GA enabled.

We use this data to determine the number of people using our site and to better understand how they find and use our web pages.  With this information we can continually improve the information that we provide on our site and the processes for actions such as contacting us and donating. We can also use it to increase the number of new people finding our site.

Google analytics stores the following data:

• Time of visit, pages visited, and time spent on each page of the webpages
• Interactions with site-specific widgets
• Referring site details (such as the URL a user came through to arrive at this site)
• Type of web browser
• Type of operating system (OS)
• Flash version, JavaScript support, screen resolution, and screen colour processing ability
• Network location and IP address
• Document downloads
• Clicks on links leading to external websites
• Errors when users fill out forms
• Clicks on videos
• Scroll depth

Google also collects information about you from its Doubleclick tracking and profiling service, from ad-supported apps on your Android or iOS device, from your YouTube and Gmail activity and from your Google account.  This data is put together and used to make inferences about your age, gender, interests, hobbies, shopping habits and living circumstances. 

Your rights

If you already have GA cookies, they will be updated with the latest information about your visit to the site.

As we cannot access any personal data about you ourselves, we are not the Data Controller for your Google Analytics or Doubleclick profile data.  You would need to contact Google directly for this information.

You have the right to object to this tracking and to stop it happening.

If you would like more details about the methods used however, please get in touch at [email protected]

How do I prevent being tracked by Google Analytics?

If you are uncomfortable with this tracking, you can take the following actions:

• Use a tracking-blocker, such as Privacy Badger
• Clear cookies after every browsing session
• Install the Google Analytics opt-out extension

Third party websites

This privacy policy only governs our websites and we are not responsible for the privacy policies that govern third party websites even where we have provided links to them.  If you use any link on our website we recommend you read the privacy policy of that website before sharing any personal or financial data.

We operate a number of social media pages ([including Facebook, Twitter, You Tube and Instagram]). Although this policy covers how we will use any data collected from those pages it does not cover how the providers of social media websites will use your information.  Please ensure you read the privacy policy of the social media website before sharing data and make use of the privacy settings and reporting mechanisms to control how your data is used.