Anita became Chief Executive of AVUK in 2013 following a 20 year career in the public sector. As a senior civil servant, she led communications on the government’s disability, employers, pensions and poverty agendas, working with a succession of cabinet ministers, business leaders and third sector organisations.

Anita is profoundly deaf, having lost her hearing progressively from childhood. She had successful cochlear implant surgery in 2006 and brings to the role personal insight into hearing loss and a passion for improving outcomes for deaf children.

In 2014 Anita became the first CEO of a UK-based charity to be awarded the Macquarie David Clarke Social Innovation Fellowship and was nominated for the 2015 Rising CEO of the Year at the Third Sector Awards.

In Dec 2016 Anita was awarded a Fellowship by the Association of Chief Executives of Voluntary Organisations. Anita is a Fellow of the Institute of Direct and Digital Marketing; a Fellow of the Royal Society of Arts and a former governor of a primary school in Buckinghamshire. 

From 2018-2020 she supported smaller charities in the health sector as a consultant on the Kings Fund Cascading Leadership programme and is currently a coach on the GSK/Kings Fund Grow programme.

Anita usually works Monday- Thursday, sometimes spread across Friday also. 

Email: [email protected]

Twitter: @AnitaGrover

Facebook: Anita Avuk

Pronouns: She/Her