About us People Samantha Pryke Sam is profoundly deaf in both ears and wears a cochlear implant. Sam did a first degree in Sociology at the University of Nottingham, Masters in Disability Studies at the University of Leeds and a further post graduate degree in management and leadership in the public sector, also at the University of Leeds. Sam joined the board to advise on strategy/policy, using her policy background in Government of 18 years, covering a range of diverse issues such as early years education, cyber security, abuse of learning disabled people in care homes, access to NHS gender reassignment services, NHS employment and cancer policy. Sam also has experience of voluntary sector work, advocating for the rights of disabled people, including work at a women’s refuge and women’s prison to raise awareness of the need for supporting those less able to access services. Sam cares passionately about inclusive environments, working with others to overcome barriers and realise potential. Sam has also joined AVUK to make a difference based on her personal experience of special educational needs and mainstream education. She wants to see all deaf children have the tools they need, to be whatever they wish to be, and to lead happy, fulfilling lives.